The Vision
Outdoor advertisers needed a faster way to discover screens, compare placements, and run dynamic city-wide campaigns without fragmented manual coordination. Rooha set out to modernize how brands buy and manage digital billboard visibility in Addis Ababa.
The Strategy
We designed a clean outdoor ad platform centered on location visibility, dynamic campaign updates, and clear pricing options. The UX helps advertisers move from exploration to campaign launch with less friction.
The platform highlights high-traffic placements, flexible campaign management, and content update workflows that support real-time changes without production delays.
The Success
Rooha now delivers high-impact digital visibility for brands through modern LED placements and dynamic scheduling, helping businesses capture commuter attention and improve campaign reach.